This Privacy Policy describes how MCFL Restaurant Holdings LLC ("LocalIntel," "we," "us," or "our") collects, uses, and shares information when you interact with our website at www.thelocalintel.com, our SMS service, and related products (collectively, the "Service").
1. Information We Collect
We collect the following information when you use the Service:
- Phone number — when you text LocalIntel or submit your number through a web form.
- Search queries and messages — the text content you send us (e.g., "best taco truck in 32082").
- ZIP code and approximate location — derived from your query or provided by you.
- Device and technical metadata — device type, browser, and similar diagnostic data.
- Timestamps — the date and time of your interactions with the Service.
2. How We Use Your Information
We use the information we collect to:
- Route your queries to relevant local businesses and service providers.
- Send SMS responses, confirmations, and follow-ups related to your request.
- Improve intent matching, search quality, and the overall accuracy of our results.
- Broadcast Requests for Quote (RFQs) to qualified service providers when you initiate a service request.
- Operate, maintain, and improve the Service.
3. SMS Messaging
By texting LocalIntel or submitting your phone number through a web form, you consent to receive SMS messages from us related to your queries and requests, including transactional messages, notifications, and follow-ups.
We will not share your mobile number or SMS opt-in data with third parties or affiliates for their marketing or promotional purposes. Carriers are not liable for delayed or undelivered messages.
4. Data Sharing
We share query and contact information with local businesses or service providers only when you initiate a transaction, request, or RFQ that requires such sharing to fulfill your request. We do not sell personal data to third parties.
We may share information with service providers that help us operate the Service (e.g., SMS carriers, hosting, analytics), bound by appropriate confidentiality and security obligations, and when required by law or to protect our rights.
5. Data Retention
- Query logs: retained for 90 days.
- Call and message transcripts: retained for 30 days.
- You may request deletion of your data at any time by emailing erik@mcflamingo.com.
6. Your Choices
You may opt out of SMS messaging at any time by replying STOP to any message from LocalIntel. You may request access to, correction of, or deletion of your personal information by emailing us at erik@mcflamingo.com.
7. Children's Privacy
The Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children.
8. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated through the Service or by other reasonable means.
9. Contact
Questions about this Privacy Policy or our data practices? Contact us at erik@mcflamingo.com.
MCFL Restaurant Holdings LLC
880 A1A N Suite 12, Ponte Vedra Beach, FL 32082